In 1939, King George VI and Queen Elizabeth of England embarked on a tour of Canada. As a tribute to the monarchs, Samuel Bronfman, President and CEO of the company that owned Joseph E. Seagram & Sons, directed the creation of a premium Canadian whiskey, which became Crown Royal.
Known for its distinctive crown-shaped bottle and cap and royal purple cloth bag, Crown Royal quickly became a hit, rising quickly to become the best selling Canadian whiskey worldwide.
While, in the past, it has been also been distilled at plants in Waterloo and Amherstburg, Ontario, today it is exclusively produced at this plant on the shores of Lake Winnipeg.
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